Privacy Policy

Effective Date: November 6, 2026

Last Updated: November 10, 2026

1. Introduction

Welcome to We Build Marketing, a registered DBA of Safira LLC (“We Build Marketing,” “we,” “our,” or “us”).

The DBA is filed in Los Angeles County, California.

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you visit www.webuildmarketing.com, communicate with us, purchase our services, or interact with our marketing platforms, artificial intelligence solutions, websites, digital advertising, and related services.

This Privacy Policy provides notice of our information practices. Browsing our website or submitting an inquiry does not, by itself, constitute consent to promotional text messages, call recording, or any other processing for which separate consent is legally required. Acceptance of paid-service agreements is addressed in our Terms & Conditions.

2. Scope

This Privacy Policy applies to all services provided by We Build Marketing, including but not limited to:

• Website Design, Development, Hosting, and Maintenance
• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Local SEO
• Google Business Profile Management
• Review and Reputation Management
• Local Listings Management
• Google Local Services Ads
• Google Ads Management
• Meta Ads Management
• Yelp Ads Management
• Marketing Strategy and Consulting
• CRM and Marketing Automation
• SMS and Email Marketing
• AI Voice Assistants
• AI Receptionist Services
• AI Website Widgets
• AI Outbound Calling
• AI Appointment Scheduling
• AI Automations
• Other products or services offered under applicable agreements

Services are offered subject to the applicable agreement. This list describes possible services and does not mean every service is currently active or included in every package.

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Personal and Business Information

• Name
• Business name
• Email address
• Phone number
• Mailing address
• Billing information
• Payment history
• Business information
• Website information
• Google Business Profile information

Website and Technical Information

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral source
• Session activity
• Approximate geographic location
• Cookies and similar technologies

Communications

We may collect information contained within:

• Emails
• SMS messages
• Website forms
• Live chat
• AI conversations
• Phone calls
• Voicemails
• Customer support requests

AI Service Information

If you use an AI voice assistant or another AI-powered service, we may collect:

• Call recordings
• Call transcripts
• AI-generated conversation history
• Appointment information
• Caller contact information
• AI interaction logs
• Website widget conversations

Forms, Scheduling, and Consent Records

Website forms and scheduling systems may collect your name, business name, email address, phone number, service interests, information you voluntarily submit, appointment details, referral source, campaign attribution data, and relevant consent records. Where applicable, consent records may include the time, method, source, and wording of the consent obtained.

4. How We Use Information

We may use collected information to:

• Deliver requested services
• Build and manage websites
• Optimize SEO, AEO, and local visibility
• Manage advertising campaigns
• Operate AI voice assistant services
• Manage local visibility, reputation, listings, and citations
• Respond to inquiries
• Schedule consultations and appointments
• Process payments
• Provide and improve customer support
• Improve AI performance and automations
• Improve marketing campaigns and services
• Analyze website usage and performance
• Detect fraud and prevent misuse
• Maintain security
• Comply with legal obligations
• Develop new products and services

5. Artificial Intelligence Services

Some communications and services may be handled by artificial intelligence systems operated by or on behalf of We Build Marketing.

These services may include:

• AI voice receptionists
• AI website chat
• AI appointment scheduling
• AI outbound communications
• AI follow-up communications
• AI workflow automations

By interacting with these services, you acknowledge that you may be communicating with an artificial intelligence system rather than a live representative.

Conversations may be recorded or transcribed for service delivery, quality assurance, security, troubleshooting, and system improvement, subject to applicable law. Required notices and consent must be provided or obtained before recording or transcription begins. This Privacy Policy alone does not constitute consent to record a call.

For communications operated by WBM, WBM is responsible for the notices and consents applicable to its own role. Clients are responsible for lawful use of their deployed systems, accurate instructions and supplied information, and required notices and consents for their communications. The applicable Service Agreement may allocate implementation tasks, but does not eliminate either party’s nonwaivable legal duties. California confidential-call recording requirements may require consent from all parties, and other jurisdictions may impose additional requirements. Recording or transcription must not begin until applicable disclosure and consent requirements are satisfied. AI identity disclosures must also be provided where required. This Policy alone is not consent to recording or transcription.

6. Third-Party Technology and Service Providers

Certain services offered by We Build Marketing, including AI voice assistants, local visibility services, CRM systems, marketing automations, communications tools, analytics systems, advertising tools, and other technology-enabled services, may rely on third-party platforms, software providers, infrastructure providers, contractors, and service providers.

CRM, form, scheduling, communications, and automation providers may support website inquiries, contact management, appointment booking, and follow-up.

We disclose information to support the applicable service and legitimate business purposes described in this Policy, subject to applicable law. A provider’s role and permitted processing depend on the service, applicable law, and the governing agreement. Some platforms may also process information under their own terms and privacy policies; identifying a provider here does not mean every provider acts solely on our behalf.

The categories of providers we may use include:

• Website hosting and infrastructure providers
• Customer relationship management platforms
• Artificial intelligence and voice-processing providers
• Telephone, SMS, and email communication providers
• Scheduling and automation platforms
• Analytics and call-tracking providers
• Advertising and marketing platforms
• Payment processors
• Local search, listing, and reputation-management platforms

We may change service providers as our products, technology, and business needs evolve. Applicable legal requirements and contractual restrictions govern processing on our behalf. This Policy does not certify that each provider has been independently audited or guarantee a provider’s practices. Nothing in this description limits our own obligations under applicable law.

7. Cookies and Tracking Technologies

We may use cookies, pixels, tags, advertising identifiers, analytics tools, session recordings, call tracking, and conversion tracking technologies.

These technologies may help us:

• Improve website performance
• Measure advertising effectiveness
• Analyze visitor behavior
• Improve user experience
• Attribute leads and conversions
• Maintain website security

Website Cookie and Service Choices

Necessary consent-preference cookies remember your choices and the applicable policy version. Optional Google Fonts resources are controlled through our consent manager. Optional services are blocked until permitted; rejecting them keeps necessary website functions available. If external fonts are declined, your browser may use fallback fonts.

We use Google Analytics 4 through Google Tag Manager after you allow statistics cookies. Meta Pixel remains a planned future integration and is inactive. Google Search Console is used to monitor search performance and indexing. Cookie settings do not authorize SMS marketing or call recording. The choices below concern this website and do not automatically control external websites reached through links.

8. Analytics and Performance Monitoring

We may use website analytics, advertising conversion tracking, visitor behavior analytics, call tracking, heatmaps, session recordings, attribution tools, and similar technologies to understand how visitors interact with our website, evaluate marketing performance, and improve our services. Google Analytics 4 is active through Google Tag Manager when statistics consent is granted. It measures page views, phone and booking link clicks, audit funnel actions, and successful contact submissions where a verified completion signal is available. Our Analytics events do not include contact-form values. Rejecting statistics cookies prevents Google Analytics from loading. You can withdraw consent through Your Privacy Choices. For information about Google’s processing, see How Google uses information from sites or apps that use its services. Google Search Console supports search-performance and indexing review. Meta Pixel is inactive and remains planned for possible future implementation. Other tools described above may be introduced subject to applicable notices, consent, and privacy-choice requirements.

9. SMS and Email Communications

We may use contact information to respond to an inquiry, provide requested services, send appointment confirmations or reminders, and deliver service-related notifications and customer support. We may send promotional emails where permitted by applicable law; you may unsubscribe using the unsubscribe mechanism provided.

Promotional or automated text messaging is subject to applicable consent requirements. Submitting a general contact form, providing a phone number, accepting these policies, or using our website does not by itself constitute consent to receive promotional text messages. Where required, we obtain separate affirmative consent for the applicable messaging purpose.

Participation in SMS programs is voluntary. Marketing SMS consent is not a condition of purchasing services. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out of applicable text messaging programs or HELP for assistance. You may also contact us at privacy@webuildmarketing.com for assistance or to communicate a consent withdrawal. We honor applicable opt-out and consent-revocation requirements. A privacy-policy acknowledgment does not substitute for legally required affirmative SMS consent.

Where a specific program is offered, its enrollment disclosures identify the sender and messaging purposes. Communications and consent records must reflect the permissions actually obtained. Clients supplying contact lists are responsible for their lawful collection, authorization for the intended communications, and appropriate consent evidence. WBM may request that evidence and suspend campaigns or workflows when documentation is insufficient or lawful authorization cannot reasonably be established. These client responsibilities do not displace WBM’s own applicable legal duties.

10. Payment Processing

Payments may be processed through secure third-party payment processors. Stripe is our primary payment processor, but we may use other payment platforms or financial service providers.

We do not generally store complete payment card information on our own servers. Payment information is handled by the applicable payment processor in accordance with its own privacy and security practices.

11. How We Share Information

We do not sell personal information in exchange for money. We may disclose information to service providers, contractors, advertising platforms, analytics providers, payment processors, communications providers, technology partners, and other vendors that support our operations or deliver services on our behalf.

We may also disclose information:

• To comply with law, legal process, or government requests
• To protect our rights, safety, property, or systems
• To prevent fraud, abuse, or security threats
• In connection with a merger, acquisition, financing, sale, or restructuring
• With your consent or at your direction

Some digital advertising and analytics activities may be considered “sharing” under certain privacy laws even when personal information is not sold for money.

12. Data Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

13. Data Retention

We retain information only for as long as reasonably necessary to:

• Provide and support our services
• Maintain client and business records
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements
• Improve our services and systems

Retention periods may vary depending on the type of information, the service involved, client instructions, legal requirements, and operational needs.

14. Children’s Privacy

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 13. If we learn that personal information from a child under 13 has been collected, we will take reasonable steps to delete it.

15. California Privacy Rights

California residents may have rights under applicable California privacy laws, subject to legal exceptions and eligibility requirements. These rights may include:

• The right to know the categories and specific pieces of personal information collected
• The right to request deletion of eligible personal information
• The right to request correction of inaccurate personal information
• The right to receive information about certain disclosures or sharing
• The right to opt out of certain sales or sharing, where applicable
• The right to receive eligible information in a portable format
• The right to limit certain uses or disclosures of sensitive personal information, where applicable
• The right not to be discriminated against for exercising privacy rights

To submit a privacy request, contact privacy@webuildmarketing.com. An authorized agent may submit a request where permitted by law. We may need to verify your identity and an agent’s authority for requests requiring verification; we do not require identity verification for sale-or-sharing opt-out requests where prohibited by law.

Where applicable law grants a right to opt out of sale or sharing, this includes qualifying sharing for cross-context behavioral advertising. Applicable law may require additional request methods and technical opt-out controls, including recognition of preference signals described in Section 18. Use the Your Privacy Choices controls linked from the footer or below to manage optional website services. These browser choices do not replace requests concerning other personal information; you may contact us at the email address above. We provide additional request methods where applicable law requires them. These rights depend on the law’s applicability and do not state that We Build Marketing meets every statutory coverage threshold.

16. Privacy Rights Outside California

Depending on where you live, you may have additional rights under applicable privacy laws, including rights to:

• Access personal information
• Correct inaccurate information
• Request deletion
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where consent is the basis for processing
• Appeal certain decisions regarding privacy requests, where required

You may contact privacy@webuildmarketing.com to make a request or exercise an applicable appeal right. We respond subject to applicable law, verification requirements, and exceptions.

17. International Data Transfers

Information may be processed and stored in the United States or other jurisdictions where our service providers operate. Privacy laws in those jurisdictions may differ from those in your location. Where applicable law requires transfer safeguards, we use the required safeguards. This notice does not replace any legally required transfer mechanism or consent.

18. Do Not Track and Privacy Signals

This website uses consent controls configured to recognize ordinary browser Do Not Track (DNT) settings and Global Privacy Control (GPC). When either signal is detected, the consent manager treats optional categories as denied. Necessary website functions remain available.

GPC is distinct from ordinary DNT. Where applicable law requires it, a valid GPC signal is treated as an opt-out of applicable sale or sharing, including cross-context behavioral advertising. You do not need to submit a separate request to communicate that browser signal. Browser-based choices apply to the browser or device conveying them and do not automatically identify you across other devices or systems.

Use Your Privacy Choices in the footer or the controls below to review or withdraw optional website consent. Withdrawing consent stops future optional activity controlled by these settings; it does not recall information already transferred. You may need to reload the page for an already loaded external service to stop completely. Blocking cookies in your browser is not the same as sending a recognized privacy preference signal. For requests concerning other personal information, contact privacy@webuildmarketing.com.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Policy on our website, identify its effective date, and update the Last Updated date. For material changes, we will also provide a prominent notice on the website describing the change or directing users to the revised Policy. Where applicable law requires advance notice, direct notice, or renewed consent, we will provide the required notice or obtain the required consent before the relevant change takes effect. We may use an email or account notice when an appropriate contact method is available, but do not promise email notice to every visitor. Posting an updated Policy does not itself authorize processing that requires separate consent.

20. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

We Build Marketing
A registered DBA of Safira LLC
DBA filed in Los Angeles County, California.
Website: www.webuildmarketing.com
Email: privacy@webuildmarketing.com